This paper explores the interface between mātauranga Māori (Māori knowledge) and a model used to describe knowledge systems known as the Data- Information- Knowledge- Wisdom (DIKW) hierarchy. By considering how DIKW describes a non- Western knowledge system, we reveal ways that the DIKW pyramid concept may be expanded. We fi rst explore the practices that mātauranga Māori draws upon to establish relationships between data, information and knowledge, considering particularly how the concept of whakapapa interfaces with the DIKW pyramid model.